THE INCREMENTAL PATHWAY / CEO

FUNCTION ยท sample brief and output

Illustrative. Adapted to your requirements.
Our 80/20 approach uses a shared structure, then tailors the priority, data, tools, controls and success measures. The balance varies with your needs; it is not a fixed scope or a promise of results.

13-week value plan

Priority: Capacity for a customer pilot
Accountability: Executive sponsor + delivery owner

PeriodWorkDecision evidence
Weeks 1โ€“4Agree customer needs, baseline and first experimentNamed owner; usable source data; success threshold
Weeks 5โ€“8Trial, learn and adapt the operating workflowEffort, quality and outcome evidence
Weeks 9โ€“13Choose what to scale and commit capacityAccepted value case; ownership; roadmap

Future-function choices

FUNCTION establishes choices within each function. ENTERPRISE connects the cross-functional portfolio, dependencies and operating commitments.

Reinvestment commitment

Allocate capacity to named strategic work before expanding the programme; review whether it was used and whether it moved the intended outcome.

[Owner] will assign [usable hours] to [priority] and review [outcome] on [date].

Conditions

Capacity is not fully fungible: skill, timing and location matter. A portfolio score informs judgement; it does not make the investment decision.

Back to the CEO page

Your first pilot and scale decision

Illustrative scope: One strategic priority crossing two functions

Core team: Executive sponsor + two function owners + Finance

Capacity goes into: Faster execution of the priority that matters

Scale gate: Milestones improve, capacity is actually reassigned and Finance removes duplicated benefits across functions.

Connected ownership: The executive team chooses trade-offs; each handoff has one accountable owner.

Agree scope, fees, participant effort, approved data and success thresholds before starting. Adapt by business unit and region; examples are not verified client results.