THE INCREMENTAL PATHWAY / CEO

TEAM ยท sample brief and output

Illustrative. Adapted to your requirements.
Our 80/20 approach uses a shared structure, then tailors the priority, data, tools, controls and success measures. The balance varies with your needs; it is not a fixed scope or a promise of results.

Working brief

Decision

Which three strategic priorities should receive capacity released from recurring work this quarter?

Owner

Executive sponsor; each priority has one accountable business owner.

Inputs

Approved strategic commitments, capacity constraints, delivery dependencies and current benefit cases.

Output

Create a prioritised opportunity portfolio with options, trade-offs, capacity commitments and stop criteria.

Acceptance

The leadership team makes the allocation decision and agrees which existing commitments change.

Capacity commitment

Allocate capacity to named strategic work before expanding the programme; review whether it was used and whether it moved the intended outcome.

Baseline: [measure]. Trial owner: [name]. Review date: [date]. Priority receiving capacity: [priority].

Conditions

Capacity is not fully fungible: skill, timing and location matter. A portfolio score informs judgement; it does not make the investment decision.

Back to the CEO page

Your first pilot and scale decision

Illustrative scope: One strategic priority crossing two functions

Core team: Executive sponsor + two function owners + Finance

Capacity goes into: Faster execution of the priority that matters

Scale gate: Milestones improve, capacity is actually reassigned and Finance removes duplicated benefits across functions.

Connected ownership: The executive team chooses trade-offs; each handoff has one accountable owner.

Agree scope, fees, participant effort, approved data and success thresholds before starting. Adapt by business unit and region; examples are not verified client results.