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Capacity examplesCross-functional growth

Cross-functional growth

Give shared capacity a customer outcome.

An opportunity may depend on decisions no function can make alone. A cross-functional team earns its place when it combines the expertise and authority to change that outcome. The useful size and shape of the team depend on the work.

Start with a customer uncertainty, commit real time and let the evidence guide the next investment.

Choose the allocation your business needs →
Read the growth paper →
Organization Science / INFORMS · Peer-reviewed field experiment

In a P&G innovation experiment involving 791 professionals, AI-assisted individuals matched unaided teams on proposal quality. AI teams were 9.2 percentage points more likely than unaided individuals to produce a top-decile solution.

One company and early innovation tasks, not realised growth. The AI-team versus unaided-team top-decile difference was not statistically significant. The final analysis excluded non-randomised participants; 776 participants supplied complete post-task data.

Original source ↗Evidence note →

video podcast · 60 min 19 sec · Start at 37:58

Ethan Mollick: How to build an AI-first organization

Sana · Strange Loop

A researcher explains an experiment that challenges assumptions about individuals, expertise and teams. Start at 37:58 and ask what a team must add beyond a capable individual with AI.

Listen or watch for: If AI helps individuals cross expertise boundaries, what additional value should a human team create?

Watch with the publisher ↗Read the transcript ↗
About this resource

One study’s author discussing a specific experiment, not proof that every task needs a cross-functional team. The page warns its AI transcript may contain errors.

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