Insights and papers
Worth your time.
Useful in your work.
Ideas for leaders deciding what AI changes about their customers, people and business. Choose a question, test an assumption and bring the thinking into your next decision.
New collection · Audio / Paper / Visual
Three ways into the thinking behind our approach.
Customer value, the connected method and the changing economics of software. Explore the evidence in the format that works for you.
Read, listen and explore →01 / Leadership and change · TIP perspective
Making time for change and giving people a reason to act.
AI makes change more urgent, but also much more possible. Adam Street explores why progress still depends on time, a willingness to think differently and what the organisation rewards.
Read the perspectiveAdam Street · October 2026
02 / Leadership · Working paper
Could the leadership that made you successful now be holding you back?
Adam Street on experience, judgement and the harder work of unlearning. Explore ten beliefs and apply the questions to a decision you face.
Read and reflectAdam Street · September 2026 · Draft v0.6
03 / Alignment · Reading note
Mission, minds
and machines.
Connect strategy, people and technology around the same customer outcome. An edited reading of TIP's work on AI absorption.
Read the argumentA little more depth
Choose the question
on your desk.
Short perspectives and practical reading. Each gives you a question to use in a decision or conversation.
Judgement / Research and practice
Two biases. One conversation.
What AI brings, what we bring, and how to challenge both. Current research, a worked example and questions to use.
Explore this perspectiveCustomer to code / Our own experience
How we built this site using our own method.
Session insights, an AI co-worker, CxO persona reviews and the checks behind the move from Wix.
Explore this perspectiveCustomers / Founder perspective
The customer has changed. Where has the friction gone?
What Adam's insurance experience revealed about the questions customers can now ask, and what that means for your business.
Explore this perspectiveLeadership / Practice note
What does the CEO need to experience personally?
Fluency, visible practice and the choices leaders cannot delegate.
Explore this perspectiveEnterprise / Practice note
What do you owe the whole organisation?
Your function's progress, shared decisions and the use of capacity.
Explore this perspectiveChanging work / Application patterns
Which work is worth automating?
Greg Prickril's three recurring application patterns.
Explore this perspectivePut the thinking to work
What did you say?
What did they hear?
Try the transcript-intelligence example. Examine the words, consider different interpretations and see how real work can inform leadership and culture.
Explore the leadership mirrorYour next step
Have a situation in mind?
Use the thinking on your own work. Talk it through with Adam or Greg, or prepare a short brief first.