Revenue · People & headcount
If administration shrinks, does a salesperson’s job stay the same?
More selling capacity does not have to mean more of the old sales activity.
Explore the example →Chief Revenue Officer
Put capacity to work in Revenue.
Choose the question that matters to your business now. Follow the connection into other functions when the outcome needs them.
Revenue · Insourcing
A customer can retain you while replacing the work.
Renewal can remain healthy while the customer’s reason to buy particular work is shrinking.
Explore the example →Revenue · Emerging risks
A faster bid can hide a worse commercial decision.
The risky part of a bid may be the part that looks most finished.
Explore the example →Revenue · Cross-functional growth
Could a smaller sale open a larger reason to buy?
Growth can require changing what you sell before asking people to sell more.
Explore the example →